Depositphotos

Overview

Depositphotos is a stock-content marketplace founded by Dmitry Sergeev in 2009. Its history includes international expansion, investment from the European Bank for Reconstruction and Development (EBRD), and acquisition by Cimpress in 2021. It is presented here as part of the founder’s entrepreneurial history.

Product and team experience

• Content marketplace with millions of high-quality photos, vectors, and videos
• Contributor-facing tooling for submission, metadata tagging, and royalty payouts
• Fraud and abuse controls for a rapidly-growing user base across dozens of countries
• Localisation across multiple languages and billing currencies

Impact

• Operating at scale for over a decade
• Successful exit to Cimpress (NASDAQ: CMPR) in 2021
• Experience in operating an international content marketplace

Founder and team background

Founded by Dmitry Sergeev. Experience gained in contributor onboarding, content moderation and fraud prevention informs the team’s subsequent product work.

References

• Depositphotos on Wikipedia
• EBRD investment profile — Depositphotos

Acquisition press (Oct 2021)

• Cimpress Investor Relations — VistaPrint evolves into full-service partner, launches Vista brand (Oct 2021)
• TechCrunch — Vistaprint acquires Crello and Depositphotos, rebrands as Vista
• Kyiv Post — US firm acquires Ukraine-founded Depositphotos for $85 million
• Printweek — Cimpress creates Vista brand family, buys DIY design platform
• PrintCAN — Cimpress (Vistaprint) buys Depositphotos & Crello
• ASI Central — Cimpress acquires Crello, announces new ‘Vista’ brand
• Photoarchivenews — Vistaprint acquires Depositphotos