Crello

Overview

Crello was conceived in 2016 to capture share in the fast-growing online-design niche — a graphic editor for non-designers to create social-media content, posters, and marketing materials in the browser.

Product and team experience

• Product design at MVP stage — editor UX, template library, asset pipeline
• Market research and user-acquisition strategy to find the right audience segments
• Product design updates based on continuous user feedback through 2017
• Technical modernisation in 2018 to enable scaling as user activity grew

Impact

• Developed a browser-based design product for non-designers
• Successful exit to Cimpress in 2021
• Rebranded as VistaCreate under the VistaPrint umbrella

Founder and team background

Founded by Dmitry Sergeev. The team participated in product design, market research, user acquisition, and technical modernisation from MVP through acquisition.

References

• VistaCreate (formerly Crello)
• TechCrunch — Vistaprint acquires Crello and Depositphotos, rebrands as Vista (Oct 2021)