Lightfield Premium
Projects developed before or outside Alesium Limited, reflecting the founder’s and team’s professional experience.
Elite photo collection for business from award-winning creators — a premium segment spin-off from Photobank.
Overview
The team’s research for Photobank identified a market segment interested in premium, high-production content under a Royalty Free licence. Contributor surveys explored the corresponding supply of content.
In 2018 the client launched a premium photo bank of exclusive photos under a Royalty Free licence. Members of the team worked on its promotion strategy with Photobank marketing. This work forms part of the team’s experience before Alesium’s incorporation.
Team experience
- Market research confirming the premium segment
- Positioning, brand, and go-to-market plan
- Commercial operations and contributor relationships for the exclusive catalogue
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