Marketing Specialist (MVP Launch)

About

Alesium is hiring a hands-on marketing professional to drive growth initiatives for an MVP launch. The startup focuses on simplifying complex information through AI and operates as an agile team with minimal bureaucracy.

Responsibilities

• Social media (TikTok & Instagram) — create AI-generated promotional videos and manage ad campaigns targeting early adopters
• Google Ads — establish campaigns from scratch; ad copy, keywords, targeting
• Landing pages — build multiple pages for different user flows using Tilda, Webflow, or Framer; test conversion and engagement
• Telegram marketing — craft content for channel placements; identify niche-focused channels
• Facebook — posts and lightweight organic and paid campaigns
• Traffic & budget — channel mix, budget allocation; track CPL, conversion; optimise
• Develop all marketing materials independently
• Prepare a 2-month roadmap with goals, milestones, and expectations
• Establish clear reporting systems documenting actions, metrics, and performance

Requirements

• Hands-on marketing experience with early-stage startups or MVP launches
• Proficiency with TikTok Ads, Meta Ads, and Google Ads
• Content creation skills for text and basic visuals
• Experience with landing page builders
• Independent work capability and execution ownership
• Analytical skills for interpreting performance metrics
• Strong self-organisation and execution speed
• Clear communication and documentation practices